Our relationship with The Long Shot Exp. began with the joint desire to reduce our impact on the planet the back in early 2020.
Pre-Covid, Mike - the man behind Long Shot, caught a train over to Good Measure Towers to chat about the idea of him using the offcuts of our premium heavyweight jersey for a new A-class hat instead of them going to waste.
A week later mike returned with the impressive 'Gee' bucket hat, together we had created an even more sustainable product than we usually do. The offcuts that we couldn't use, mike repurposed to create a UK-made classic bell bucket hat.
This time round, in an attempt to stray away from the usual, moody and 'too cool for school' male clothing campaigns, we wanted to create positive products that repel against macho bullshit and induce good vibes.
So we came up with two new T-shirts featuring the ''Its Good To Be Good'' chest print and the Good Measure x The Long Shot back print, one on a hand dyed Sky Blue tee and the other on our plain white number.
We have also added the 'Good To Be Good' print to the classic M-21 Sweatshirt for those fancying something a bit more heavyweight.
Sky Blue M-4 T Shirt, White M-4 T Shirt Marl Grey M-21 Sweatshirt
With a very limited run available of each product we suggest you head over to The Long Shot Exp. website to get your hands on one of these one-off pieces before they're gone.
Peace and Love