Jurassic coast-inspired capsule
with London based design project Greater Goods and North West neighbours Outsiders Store

West Coast inspired surf tees made with an exclusive GM deadstock fabric.

The M-20 hooded sweat comes in our premium loopback cotton with a classic kangaroo pocket.

Join the Good Measure mailing list and as well as being the first to know about new drops, it's the only way to access our deadstock sales.

Access Deadstock.