Good Measure started, like many great ideas do, with a pint in hand and a head full of “what ifs.” After years of saying things like “someone should make that” or “this would be perfect if only…”, we finally decided to put talk into action. It was in one of those familiar pubs where the chat turned serious and the decision was made: to create limited-run, high-quality sweatshirts that reflects exactly what we love — no shortcuts, no compromises.

This isn’t just about quality control — though that’s a big part of it. It’s also a respectful nod to the industrial roots of the North West, once the heart of the British cotton trade. Manufacturing locally allows us to stay flexible, stay involved, and build strong relationships with specialist makers who share our standards.

More than 10 years in we continue to keep old UK manufacturing skills alive and vital.

Welcome to the journey...